Personal Branding Image Consulting ,Atlanta
Often, our first encounter with someone is online--through one of our social media platforms, an email, or on our website. The first impression you make may actually be digital. You want to be taken seriously as a professional and expert in your field, but do your digital platforms and communications offer a positive and authentic first impression? As soon as they land on your various sites someone considering conducting business with you or considering you for a position will quickly know if they want to engage. Pew research shows 93% of hiring managers will review a candidate’s social profiles before making a decision.
Consider the digital avenues you use as part of a marketing campaign that promote your personal brand. Do your website(s), social platforms and digital communications authentically reflect the person and professional you are and give the impression you want to make?
Conducting a regular, scheduled audit of your social media content is vitally important to your personal brand.
There are five things to consider when auditing your digital presence: function, images, content, compliance, and form.
1. FUNCTION: Start by making a list of your social media platforms. What social platforms do you use—and why? Do they serve your purpose? For example, if your Facebook page is intended to be a business platform, is it overloaded with personal content that is irrelevant? Create a chart of all your digital outlets, then check off the list as you conduct your audit. Review each platform's purpose, frequency of posting, the images on the site, and of course, your grammar.
Personal Business Hobby Frequency Images Grammar
Facebook X X Weekly X X
LinkedIn X Bi-Monthly
Instagram X X Daily
Twitter X Daily
Pinterest X X Weekly
2. IMAGES: Review all the images on your social sites. Tweets accompanied by an image are more likely to receive engagement. Do you post with images? If so, are they appropriate content for each of your platforms? If your Facebook page is used as a professional content site, then an image of you in your pajamas on Christmas morning is not what your visitors want to see. A picture of you and your team at the office "ugly sweater" holiday party—sure.
You can add levity and humanity to your social media sites— not TMI.
Are your profile pictures consistent across your platforms? They should be. Use a professionally-taken profile picture on LinkedIn, and on any platform that is used for business or promotes your expertise. Using a professional picture consistently let’s your digital visitors know they arrived at the right place. Using a photo that is also referenced on your website creates consistency across your media platforms, elevates your professionalism and confirms you are purpose-driven. Since you control your personal brand, make sure you are the only one that can post photos on your pages.
3. CONTENT: Do your social media outlets direct viewers to your website? Media Marketing guru, Jay Baer refers to your website as a brick and your social media platforms as feathers. The purpose of these feathers is to provide bits of information that make those engaged visit your brick-- where they can explore your content and expertise further and deeper and hopefully become a customer.
Make sure your website address is apparent on each social platform.
On your personal social media platforms, make sure to avoid any references to sex, drugs, guns and alcohol. If you are hoping for positive engagement, or to be hired, these topics are poison!
4. COMPLIANCE: Are you presenting yourself as a thought leader and expert in your field? Is all your content copyright compliant? If someone else wrote it, credit it!
If someone else thought it and it inspired you, reference them.
If you generate a significant amount of original content, Cision offers a white paper, "The Professional Communicator's Guide to Copyright Compliance & Fair Use," that can help you understand how copyright affects your brand.
5. FORM: Grammar matters. Spelling matters. Language matters--in all of your marketing materials, social sites, email communications and on your website. Grammatical errors reduce the quality of your posts and diminish you as a reliable and professional source. According to Richard Knobbs of K Creative, the perception is, “If they can't take the time for a spell check or some editing, they probably won't take time for their customers.” So to put it in the profound and simple words of Marketer and Author, Suzanne Evans,
“The way you do anything is the way you do everything.”
Slow down. Edit. Use spell check. Reread. Read again. Post.
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I write about the topics that make you stand out and help you be that for which you want to be known. My passion is helping you as a professional, discover your values and your inner style and project them authentically and confidently though your words, actions, appearance and digital presence.