THE WAY YOU DO EVERYTHING

I'm sure you've heard this before: "The way you do anything is the way you do everything." That means consistently, authentically, and with integrity... or not. The choice is yours, but remember, the result is yours as well. Your personal brand is the result of the way you do everything and exists in your reputation, how others perceive you, and the value you provide those you serve.  
If you are unsure of the status of your personal brand, I challenge you with these questions. If you are confident in your personal brand, I ask you the same questions. 

• Are you intentional with your brand? 
• Do you have a personal branding strategy and process in place? 
• How do you stand out? 
• What actions do you take to place yourself in the eye of your clients, social media followers, and those you hope to serve? 
• Is there value in your actions, behavior, and words? 
• Are you fostering symbiotic growth among your colleagues, or are you strictly being self-serving? 
• Do you have a personal value proposition?
• Do you know and message your core values?   

This last question is the first step you need to take to strategically and intentionally build and manage your personal brand. Your core values serve as your internal compass and influence every decision you make. Know them, name them, espouse them, and consistently message them through your digital presence, professional behavior, actions, and your value proposition.  


---Helping you express your most authentic self,
Anna